This year, there will be a record number of Comic Con newbies in our group, so I wanted to share my observations and recommendations.
Wear comfortable shoes. This seems like a stupid thing to say, but really, it's true. Don't try to break in new shoes or wear breakable shoes for that matter (i.e. cheap rubber flip flops). The venue is more than 1 million square feet and even if you don't plan to attend every panel discussion or far-flung booth, you WILL walk a lot. Also factor in "street walking" from where ever you can find parking to the convention center itself. Because of the developments in the area in the past couple of years, parking lots are fewer and farther between, so expect to walk about a mile from parking lot to convention center (and back, of course).
Bring a lot of money. Again, not rocket science. But remember, since this is kind of a "destination" trip everything is more expensive. Parking your car will cost between $15-$30, depending on where you can find a space. If you take public transportation to/from your parking spot, there is a cost for that also. [note: take advantage of the Comic-Con shuttle, see below] Food in and near the convention center is extra expensive (think $3 cans of soda, $5 pretzels, etc.) but if you're willing to walk up the street a bit into the Gaslamp District, there are a lot of restaurants (from fast food to upscale) so you at least have more of a budget variety. One very popular location is the Ralphs grocery store about a block from the convention center.
Wear comfy clothes. There is a LOT of walking involved. Also, keep in mind it is JULY in Southern California, which generally means warm weather. San Diego is milder than a lot of other places, but it'll still be warm. Count on an outside temperature around 80 degrees. In fairness, the convention center does its best to keep the whole place comfortable (I have been there pre-show where its so cold you can see your breath) but with so many people roaming the halls, it can get warm in there. I tend to be very warm bodied, so I try and dress lightly. But the caveat is that the convention center is about a stone's throw from the ocean, which means that when the sun drops - so does the temperature. By dark, I always want a sweatshirt.
"Freebie Discretion" Like any other convention, the booth owners are trying to develop interest in their products and so there are a LOT of freebies and promotional items. Virtually every aisle you visit, you will walk away with a literal handful of promotion slicks, flyers, stickers, buttons, and more. If you like carrying around 40 lbs of marketing material, more power to you! If not, politely decline the handouts taking place. Honestly, no one is offended if you don't take a flyer. And PLEASE don't take a flyer that you don't want just to throw it on the ground.
Prepare your supplies. The convention center is pretty leniant about personal items, which is nice. They don't mind if you bring in your own bottle of water or sandwich. They allow you to bring any kind of bag or backpack, as long as it is carried (no luggage or backpacks on wheels). That being said, you have no reason to be unprepared! Bring extra batteries (and film?) for your camera and keep it handy. There is a LOT to photograph.
Wear your name badge. Your name badge should be worn and visible at all times. Even though this is a "fun" convention and the staff is generally pretty easy going, the one place that they are strict is with name badges. You cannot go in/out the doors without a valid badge. They take extra security measures to ensure that the name badges are not faked or reproduced, so don't even try. Usually there are several companies giving out lanyards, if you don't want to poke a hole in your Xena costume.
Take advantage of CC services. One of the best (and though busy) and underutilized amenity of this convention is the transportation. Shuttle buses run in/around downtown San Diego and deliver you directly to the entrance hall. Check the schedule (also posted all over town) to see where/when the next bus is coming. Hotels that have partnered with the convention each have their own pick-up area, as well as common areas for parking. One of the best offerings is that these shuttles run into the wee morning hours -- so you have a safe ride back to your hotel after all the excitement and happy hours. Also note that even the SD trolley and public transportation has special schedules during the convention [view all here].
BE PATIENT. There are literally a million other people who want to see the same things that you do. It's going to be crowded. Really crowded. Expect to shuffle more than walk (especially Saturday) and that a LOT of people are going to bump into you. If you are claustrophobic or otherwise impatient with giant crowds, take this into consideration.
Questions? Email me or leave a comment. See you in San Diego!!